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“Hamberder” has entered the cultural lexicon, and it’s inspiring nearly covfefe-level mockery.

[Photos: Flickr user Gage Skidmore; Flickr user Mike Mozart]

BY Joe Berkowitz1 minute read

Once upon a time, President Barack Obama ordered a hamburger with Grey Poupon mustard and the temperamental pundits at Fox News went into full-on meltdown mode. No Gulden’s Spicy Brown for this guy, Hannity et al. emphasized, Little Lord Fauntleroy would prefer a more refined accompaniment for his sandwich!

Although Obama’s successor does not exactly live a populist lifestyle in most regards, his predilection for McDonald’s does project a more man-of-the-people vibe than Obama, as far as burgers are concerned. For someone who professes to love hamburgers so much, though, Donald Trump sure has a funny way of spelling them.

In a since-deleted tweet, the literal President of the United States bragged about treating ACC football champions the Clemson Tigers to a smorgasbord of highway rest stop cuisine–including something called “hamberders.”

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While Trump has misspelled everything from the word “smoking” to the First Lady’s name, to the point where these typos hardly even register anymore, “hamberders” is particularly egregious. No matter how many TSA agents are calling in sick from working without pay during the government shutdown, directly as a result of Trump’s intransigence over the border wall issue, you sort of have to laugh. Lest anyone have trouble laughing, however, noted sandwich monarch Burger King is here to help.

Future historians will have to observe that in early 2019, it was standard operating procedure for global brands to dunk on a president who tweets Game of Thrones memes. Who could have possibly predicted that dystopia would be this goofy?

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ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


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