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A timeline of Apple’s six-month fall

Apple is on the decline, and investors are panicking.

A timeline of Apple’s six-month fall
[Photo: Andrew Burton/Getty Images]

Early this morning, Apple’s stock took its biggest one-day drop in five years after being the world’s first trillion-dollar company last August. But stock value is the least of Apple’s problems. What the hell happened in the last six months?

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Let’s review:

Is this the beginning of the end for Apple? Hardly. The company still has an extremely strong brand and user base. But that may change quickly, as the company’s history shows. This is more like a wake up call–things are not looking shiny at the moment and the company needs to correct course and fix a lot of things in the new year.

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About the author

Jesus Diaz founded the new Sploid for Gawker Media after seven years working at Gizmodo, where he helmed the lost-in-a-bar iPhone 4 story. He's a creative director, screenwriter, and producer at The Magic Sauce and a contributing writer at Fast Company.

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