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Putting the fun in financial planning

Participants in Prudential’s escape room took an exhilarating journey to “retirement”

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Combining an entertaining experiential exhibition with sound financial sense, Prudential’s “escape room” was a clever take on a popular trend. Featured at the Fast Company Innovation Festival, the exhibit challenged participants to solve a series of personal finance-related challenges in order to, as the title put it, “escape your parents’ basement.” Part heart-pounding game, part financial education, the escape room proved to be a hit for all who participated. Here’s how some attendees navigated their way through the rooms.

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This video was created for and commissioned by Prudential. 

© 2019 The Prudential Insurance Company of America, Newark, NJ.
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FastCo Works is Fast Company's branded content studio. Advertisers commission us to consult on projects, as well as to create content and video on their behalf.

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