If advertising has become less about interruption and more creating work that people actually want to watch, certainly one of the best metrics of this new attention paradigm is the response from YouTube audiences. Now, for the fourth year in a row, YouTube teamed up with The Webby Awards to invite the advertising community and general public to celebrate the #TheYouTubeAd of the Year by voting for their favorite commercials. The winners were announced this morning.
Over the course of eight days, viewers voted for 42 finalists in seven categories YouTube picked as the biggest advertising themes of the year. Six of the seven categories were new this year, including the ad “That Deserves Best Picture,” the ad “That Makes Me [Laugh Emoji]”, the ad “That Frees Your Inner Gamer,” and the ad “That Turns an Ad into Action.”
Check out the winners below.
#TheYouTubeAd That Deserves Best Picture
Gatorade “Heart of a Lio”
Agency: TBWA\CHIAT\DAY Los Angeles Media
#TheYouTubeAd That Taught Me
Nintendo “Nintendo Labo – Make, Play, & Discover”
https://youtu.be/vBJzjIv5LME
Agency: Leo Burnett
#TheYouTubeAd That Rewrites the Rules
Bonobos “Evolve The Definition”
Agency: Observatory
#TheYouTubeAd That Makes Me [Laugh Emoji]
McDonald’s “Speechless Thoughts with Charles Barkley”
https://youtu.be/0IaG9oM4O4s
Agency: We Are Unlimited
#TheYouTubeAd That Frees Your Inner Gamer
World of Warships “You Haven’t Played World of Warships Yet?!”
#TheYouTubeAd That Turns an Ad into Action
Nectar “Make America Sleep Again”
Agency: BlackBoard Studios
#TheYouTubeAd That Has Six Appeal (Best use of six seconds)
Groupon “Save Money on Groupon!”
x
https://youtu.be/DcgQTMqSgUc
Agency: O’Keefe Reinhard & Paul
Recognize your brand's excellence by applying to this year's Brands That Matters Awards before the early-rate deadline, May 3.
