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The creatives behind Alexandria Ocasio-Cortez’s campaign ad promote global progressive solidarity

Means of Production launches new ad campaign for Progressive International, a new organization promoting democratic socialism.

The creatives behind Alexandria Ocasio-Cortez’s campaign ad promote global progressive solidarity

The creative team behind the viral political ad for Alexandria Ocasio-Cortez has unveiled its next major advertising project–and this time it’s aimed at a global audience. On Friday, Means of Production posted a two-minute ad for Progressive International, an organization launched this week by The Sanders Institute and Europe’s DiEM25, groups founded by Jane O’Meara Sanders (wife of Senator Bernie Sanders) and former Greek Finance Minister Yanis Varoufakis, respectively.

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The spot uses powerful language over visuals of a world seemingly crumbling around us. “Nothing less than the future of humanity is at stake,” says the voiceover, over an electro-doom, John Carpenter-style soundtrack. After going down the depressing laundry list of economic inequality, rising authoritarianism, climate crisis, war, racism, and fascism, among others, it shifts to the new organization’s purpose.

“The time has come to form our own common front in the fight for global peace and prosperity. This movement will bring people together across the global left to think about the world we want to live in and how we make it a reality. A grassroots movement mobilizing working people all around the world, behind a shared vision of democracy, sustainability, and solidarity. We will no longer settle for reformism. We will reach out to communities in every corner of the world, and build shared power and solidarity. In every country, there are people who are fighting for progress. And we are so much stronger together. It is time for progressives of the world to unite. Let us begin today, building a better tomorrow.”

Read more about Means of Production here.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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