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The new test tier comes a week after Netflix’s CEO said the company would try new strategies.

Netflix is testing a mobile-only subscription for around $4 a month

[Photo: rawpixel]

BY Michael Grothaus

But the bad news is it appears it’s only being tested in Malaysia and a few other countries that aren’t the U.S. for now, reports TechCrunch. The mobile-only subscription costs RM17 per month (about four bucks). That compares to the company’s next-cheapest subscription tier in Malaysia, the Basic one, which costs RM33 (or about $8) a month.

Not much is known about the mobile-only tier, but presumably, it only allows Netflix subscribers to that tier to stream the service on mobile devices and not on in-home devices like an Apple TV or the Netflix app built into many smart TVs. The rollout of the new trial tier comes less than a week after Netflix CEO Reed Hastings revealed the company will begin testing lower-priced subscription plans in some markets in order to try to boost subscriber numbers.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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