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Ikea wants to clean up India’s skies by turning waste into products

Some of the pollution over India’s big cities comes from farmers burning straw after the harvest. Ikea wants to put that straw to better use.

Ikea wants to clean up India’s skies by turning waste into products

[Photo: © Inter IKEA Systems B.V. 2018]

BY Adele Peters2 minute read

In New Delhi, India, one of the most polluted cities in the world, one part of the sickly haze in the air often comes from nearby rice fields, where farmers burn straw after harvesting. When the wind blows in the wrong direction, massive clouds of smoke settle over the city, making it dangerous to breathe outside. The smog–which also comes from cars, and is made worse by weather patterns that trap air overhead–is sometimes so thick it causes car accidents.

[Photo: © Inter Ikea Systems B.V. 2018]

For farmers, who have to quickly prepare fields to plant wheat, setting fires seems like the only option. But Ikea now wants to give them another. Farmers will be able to sell the unused part of rice plants to the home furnishing giant, which wants to turn it into a material for new products.

[Photo: © Inter Ikea Systems B.V. 2018]

“We saw the fields around here being burned and thought, well, what if we can turn that burning into a material instead, and create something good out of it, and something good for the small-scale farmers as well?” says Helene Davidsson, the sustainability manager for South Asia at Ikea Purchasing.

Helene Davidsson [Photo: © Inter Ikea Systems B.V. 2018]

The project, called Better Air Now, is focusing on Northern India, where cities like New Delhi, Gurgaon, and Faridabad suffer from particularly bad pollution. The company is currently experimenting with various materials to make from the straw; one possibility is a paper-like material that could be made into decorative objects. The first prototypes will be made by the end of the year.

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[Photo: © Inter IKEA Systems B.V. 2018]
The company, which is working closely with farmers, universities, nonprofits, the Indian government, the UN, and others on the project, says that it hasn’t seen examples of others making use of the straw for products. “I think we are one of the pioneers in using this as a material,” says Davidsson.

The first products will be sold in Ikea’s new store in Hyderabad, its first location in India, which opened in August. But the company is interested in potentially selling it elsewhere–and using a similar approach to tackle other local sources of pollution in other areas. “We want to see if we can scale it up, and also how we can take the learnings from this project that we do here,” she says. “How we collaboratively tackle a complex issue like air pollution, and create a model for how to handle it and then work with it in other polluted megacities where Ikea operates.”

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ABOUT THE AUTHOR

Adele Peters is a senior writer at Fast Company who focuses on solutions to climate change and other global challenges, interviewing leaders from Al Gore and Bill Gates to emerging climate tech entrepreneurs like Mary Yap. She contributed to the bestselling book "Worldchanging: A User's Guide for the 21st Century" and a new book from Harvard's Joint Center for Housing Studies called State of Housing Design 2023 More


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