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Turkey may rule the holiday dinner table, but the fast feeder knows it’s got the other 364 days covered.

BY Jeff Beer

As we’ve pointed out many times before, the Brits take their Christmas advertising very seriously. The 2018 holiday ad sweepstakes have begun and in with an early entry is KFC, created by agency Mother London, giving us a poultry-themed homage to The Good, The Bad, and the Ugly.

Yep, that’s Ennio Morricone’s “L’estasi dell’oro” (or “The Ecstatsy of Gold”) soundtracking our hero’s journey across the snow-swept landscape. No cretins here, just a couple of flightless foul spoiling for a holiday fight.

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ABOUT THE AUTHOR

Jeff Beer is a senior staff editor covering advertising and branding. He is also the host of Fast Company’s video series Brand Hit or Miss More


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