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PAID CONTENT

How Two Entrepreneurs Sparked a Popular New Board Game in the Tech Era

Sparked cofounders Lisa Rueff and Jen Mazer had only met in person twice when they created their popular board game. Staying connected was essential for them to build a successful business when they were thousands of miles apart. They collaborated through email, phone, text and other platforms. In this “Ride of Our Lives” vignette, they share their story—and their big plans for Sparked—as their 2019 Lincoln MKC keeps them connected to their business life.

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