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Nike showcases its mobile vision for the future of retail

At Fast Company’s Innovation Festival, Nike execs showcased how its work in mobile technology is shaping its brick-and-mortar strategy.

Retail isn’t dead, boring retail is. That was the sermon Nike was preaching at its New York City headquarters yesterday in a presentation by chief digital officer Adam Sussman, senior director of Nike Stores Experience Michelle Warvel, and Ron Faris, head of Nike’s SNKRS app and s23 NYC digital studio. The brand is using SNKRS to connect with culture, experimenting with turning experiences into retail opportunities, as well as preparing to roll out in-store features in which customers check out their new kicks with their phone.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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