People gathered at The Dodo’s downtown New York office today to learn about how to take a niche subject (in The Dodo’s case, photogenic animals) and make it mainstream (to the tune of millions of views a month) all the while staying true to your brand’s identity and slowly becoming a traffic behemoth, with billions of video views on Facebook.
While the site’s Founder & Chief Creative Officer Izzie Lerer, executive editor Joanna Zelman, and president Yujung Kim had a lot of insight about digital publishing to offer the attendees of the Fast Company Innovation Festival, the real star of the show was an eight-year old Chihuahua mix named Dixie. The Dodo regularly features dogs that are up for adoption on Facebook Live and today it was Dixie’s turn. She played with toys, including a massive teddy bear, and completely upstaged the speakers, but we’re guessing they were okay with that?
The only one she couldn’t move with her antics: Telly, the one-eyed beagle pup who was lolling around the office.
Browse a slideshow of pictures from the event here:
Watch a video from January about The Dodo here: