In its latest bid to get on Santa’s good side, JetBlue is inviting U.S. customers to #CheckInForGood: Destination Unknown.
The airline’s new goodwill and good works contest kicks off today and runs through October 26. Would-be do-gooders can enter online at jetbluecheckinforgood.com and prove they would look good in tights and a cape—and can write a compelling 150-word essay.
If your entry is selected, you and a guest, plus up to 49 other winners, will be swept off on a JetBlue plane for three days of good deeds and good works to a mystery destination, alongside some of the airline’s crew members and nonprofit partners. The flight takes off on November 27 and will return passengers on November 30.
Here’s how it works:
- To enter, fill out a short online questionnaire about what “Good” you have to declare, starting now through October 26.
- Plus, JetBlue check-in kiosks will pop up so people can to fill out the same contest questionnaire for an opportunity to win. Sorry, most of the U.S., the pop-ups will only be in surprise locations around New York and Los Angeles.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
