Fast company logo
|
advertisement

CO.DESIGN

Ikea’s extremely chill new collection just hangs out on the floor

Självständig–or “independent” in Swedish–wants you to live how you want.

Ikea’s extremely chill new collection just hangs out on the floor

[Photo: Ikea]

BY Mark Wilson0 minute read

“Is it a pillow?” Ikea asks. “Maybe it’s a pillow.”

[Photo: Ikea]
Ikea’s latest, limited editionSjälvständig collection(which means “independent” in Swedish) is feeling a bit noncommittal–so you can too. This $20 mustard “cushion” might go on a couch, it might go on your floor, it might even go on your head. Really, all three are suggested. Ikea isn’t here to give you rules.

Självständig is the latest case of Ikea being weird. It’s a collection mostly defined by its floor-friendly cushions, which eschew adulting furniture frames for bohemian seating improvisation. It also tries to embrace the culture of Ikea hacking, with a series of modular, mix-and-match rugs. Oh, and on top of all that, it features bright, Memphis-style shapes and graphics–some of the time. Other pieces, like a $20 charcoal black bowl and paper lantern, both look more inspired by contemporary Japanese housewares.

advertisement

The resulting mix is like Muji meets the late 1980s meets Pinterest. “It’s whatever,” Ikea explains. Yes, it certainly is. The collection is in stores now.

CoDesign Newsletter logo
The latest innovations in design brought to you every weekday.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Privacy Policy

ABOUT THE AUTHOR

Mark Wilson is the Global Design Editor at Fast Company. He has written about design, technology, and culture for almost 15 years More


Explore Topics