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Colin Kaepernick wants to get his face and afro trademarked

The activist athlete is seeking to protect his likeness. Expect to see some merch with his mug on it.

Colin Kaepernick wants to get his face and afro trademarked
[Photo: Angela Weiss/AFP/Getty Images]
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Expect to see a lot more of Colin Kaepernick’s face soon enough.

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[Image: courtesy of U.S. Patent & Trademark Office]
As originally reported by ESPN, Kaepernick’s company Inked Flash filed a black-and-white image of the athlete with the U.S. Patent and Trademark Office on October 5. The image falls under the “goods and services” category, leaving open the possibility of Kaepernick’s likeness appearing on an assortment of items including doormats, T-shirts, towels, notebooks, and lotion.

The move to secure Kaepernick’s face–and now signature afro–comes on the heels of his recent campaign with Nike, which recharged the conversation around his protest against police brutality. Kaepernick is already selling jerseys with proceeds going to his charity Know Your Rights Camp. It’s possible whatever merch his mug winds up on will also go toward benefitting his activism and philanthropy.

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About the author

KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America," where he was the social media producer.

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