Just like the Whitman’s Sampler or Mall of America, Bumble wants you to know it has something for everyone (except gun owners, of course).
The women-first dating app just launched a new multi-million-dollar campaign featuring portraits of 112 of Bumble’s most inspiring and diverse users in New York City. That includes former White House Deputy Chief of Staff Alyssa Mastromonaco; SoulCycle cofounder Julie Rice; transgender opera singer Liz Bouk; American Ballet Theatre dancer Isabella Boylston; Snap executive Selby Drummond; and at least two designers at menswear brand Rochambeau.
The ad campaign—which was created by an all-female crew and comes with its own built-in hashtag, #FindThemOnBumble—launched with a big splash that included taking over the cover of the New York Post. It also includes 500 outdoor placements, takeovers of a few New York subway stations, storefront incursions, illuminated double decker buses, and a half-million placements on coffee sleeves and pizza boxes. In short, if you’re anywhere near New York City, or follow anyone in New York City on social media, it’s a campaign that will be very hard to miss.