For more than two decades, Fast Company has chronicled innovators, risk takers, and companies that embrace change. This month, we’re following their example by unveiling a reinvigorated look, lively new content, and some unexpected stories—all aimed at making our print, online, and live journalism even more accessible and indispensable to you, our valued readers. We hope to win some new fans, too.
Fast Company loves to cover technological advancements, but it’s the people fueling them who have always been the force behind our best-loved franchises, such as our annual list of the Most Creative People in Business or our yearly look at the Secrets of the Most Productive People. So it isn’t surprising that creative director Mike Schnaidt approached our reboot with a human-centered design ethos. He’s incorporated a broader, bolder color palette, elegant new typefaces, and a welcoming vibe. Schnaidt notes that, increasingly, tech-driven companies themselves are embracing a friendly aesthetic over a futuristic one. “Just look at Casper, Airbnb, and Dropbox, to name a few,” he says. “Their branding is empathetic, and it doesn’t aim to flaunt the complex technology on the back end of their products.”
Creative and productive people also are at the center of the Recommender, an expanded section that highlights the places, objects, travel tips, and work hacks that Fast Company’s community swears by.
Recognize your company's culture of innovation by applying to this year's Best Workplaces for Innovators Awards before the final deadline, April 5
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