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Serena Williams covers The Divinyls’ “I Touch Myself” in breast cancer awareness ad

This song has a whole new meaning now.

Serena Williams covers The Divinyls’ “I Touch Myself” in breast cancer awareness ad

Serena Williams: greatest athlete of all time, fashion entrepreneur, and pretty damn good singer.

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In a new breast cancer awareness ad, Williams gives a somber rendition of The Divinyls’ 1990 hit “I Touch Myself.” The video is part of the I Touch Myself Project, an initiative launched in 2014 in honor of Divinyls front woman Chrissy Amphlett, who passed away from breast cancer the previous year.

Williams’s version, in the context of Breast Cancer Awareness month, completely flips the song’s original meaning, with added poignancy from the line, ” . . . think I would die if you were to ignore me,” which underscores the importance of self-examinations and early detection.

“Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world,” Williams said in an Instagram post. “Early detection is key–it saves so many lives. I just hope this helps to remind women of that.”

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This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly. _ Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key – it saves so many lives. I just hope this helps to remind women of that. _ The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first. The project is proudly supported by @BerleiAus for Breast Cancer Network Australia. _ Visit the link in my bio to find out more. #ITouchMyselfProject #BerleiAus #BCNA #DoItForYourself

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About the author

KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.

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