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Wendy’s uses Fast Company to diss McDonald’s frozen beef (again)

A new tweet from Wendy’s cites a story in our September issue to call out all the McDonald’s burgers that are still flash-frozen.

Wendy’s uses Fast Company to diss McDonald’s frozen beef (again)
[Photo: Joiarib Morales Uc/Unsplash; Tdorante10/Wikimedia Commons]

What: Another antagonizing tweet from Wendy’s, calling out the golden arches for freezing its meat.

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Who: Wendy’s

Why we care: Well, when we’re put in an ad, we tend to notice . . . okay, so it took us more than a week–but still! Wendy’s took Jonathan Ringen’s feature on how McDonald’s decided to make its signature Quarter Pounder from fresh beef, a radical change from its long-standing flash-freezing process, and used it to deduce that all the other burgers on the Golden Arches’ menu still aren’t made from fresh beef. Then it did what it seems to do best these days and crafted a clever, biting tweet out of it.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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