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Uber just hired its first chief marketing officer

And she’s a 22-year veteran from Coca-Cola.

Uber just hired its first chief marketing officer
[Photo: courtesy of Uber]

Her name is Rebecca Messina, and prior to joining Uber she has been global CMO at drinks company Beam Suntory since 2016, reports CNBC. Prior to that Messina was a 22-year veteran at Coca-Cola, where she was a senior VP in its ventures and emerging brands team. As chief marketing officer at Uber, Messina will be responsible for bringing all of Uber’s global marketing teams together. In a statement released by Uber announcing Messina’s role, the new CMO said:

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“My focus has always been on three things: people, growth and brands. Uber checks all three boxes: a rapidly growing global business, with the opportunity to build an iconic brand alongside a team that’s committed to transforming the future of mobility.”

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About the author

Michael Grothaus is a novelist, journalist, and former screenwriter. His debut novel EPIPHANY JONES is out now from Orenda Books. You can read more about him at MichaelGrothaus.com

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