What would you do for the perfect chair? Would you head to your local Ikea, drop trou, and scan your derrière? (And just as importantly, would you opt to eat the meatballs before or after the scan?)
At first glance, Ikea’s invention is a fairly typical hydraulic stool, but on top sits a two-panel mesh platform that’s been 3D-printed to conform perfectly to the contours of one person’s bottom.
Your butt.
Your 1-in-7-billion cellulite snowflake. Your posterior paunch pillow.
Again, your butt.
So why does Ikea suddenly care so much about gaming? Video games themselves are a $137 billion global industry today, and e-sports alone are projected to grow to become a $2.3 billion industry by 2022. Fueled by titles like Overwatch, DOTA2, and Fortnight, we’re even seeing the rise of dedicated stadiums specifically built to allow thousands of people to watch pros play video games.
Ikea, in its quest to evolve and diversify its offerings, clearly sees an untapped market in creating custom furniture for gamers, which is a particularly synergistic strategy when you’re developing a 3D printed custom chair, because hardcore gamers are traditionally early adopters of new technology.
But(t) of course, any ergonomic technologies that are first designed for a high-end gaming chair could easily make their way into other Ikea furniture, too. In other words, eyes up here, folks. Ikea might be playing in gaming, but it’s always thinking world domination.
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