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If you think Fortnite is just a video game, you’re missing the big picture

Heads up, Disney: Fortnite’s unprecedented success means as much for the future of media as it does for the gaming industry.

If you think Fortnite is just a video game, you’re missing the big picture

[Illustration: Jean-pierre Le roux]

BY Burt Helm6 minute read

With mere seconds to go before 1:30 p.m. ET, on a mountaintop overlooking Snobby Shores, Muselk scrambled up a makeshift ramp, lowered his sniper rifle, and peered down at the launchpad below. Like everyone else, he was here to see the rocket.

An alarm sounded. Boosters rumbled. Fiery orange jets began pushing the missile skyward.

“Oh. My. God. Yaaaaaaaaow! It’s going, boys, it’s going!” Muselk shouted to his friend LachyDachy. He peered through his rifle’s scope to get a better look as the rocket disappeared into the night sky.

For a moment: silence. But then the rocket returned, first as a drifting star, and then—suddenly—as a murderous projectile, bearing down on the world below. The missile careened low across fields, buzzed buildings, and then shot upward to crack the sky itself, leaving behind a shimmery blue fracture.

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ABOUT THE AUTHOR

Burt Helm has written for Fast Company since 2018, both as a freelance contributor and an Editor-at-Large. He writes about the video games industry, cybersecurity, big data, and the future of media More


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