Amazon employees identified as “fulfillment center ambassadors” took to Twitter this week to praise the company, drawing mostly derision from other users of the social media platform. Responses predictably criticized the company’s labor practices, which have come under fire in recent years, and wondered whether the accounts were automated.
I’m proud of what how much i make at Amazon, I’ve been here 2yrs now and i’m able to go on vacations, ride my motorcycle and of course take care of my family
????????????????. I get paid well above min.wage and I’m happy.
— Isaac – Amazon FC Ambassador ???? (@AmazonFCIsaac) August 23, 2018
“FC ambassadors are employees who have experience working in our fulfillment centers,” a company spokesperson said in a statement emailed to Fast Company. “The most important thing is that they’ve been here long enough to honestly share the facts based on personal experience. It’s important that we do a good job of educating people about the actual environment inside our fulfillment centers, and the FC ambassador program is a big part of that along with the fulfillment center tours we provide. Those tours enable thousands of customers every year to come and see for themselves what it’s like to work inside one of our fulfillment centers.”
Ambassador Twitter accounts link to a site offering the warehouse tours. All the accounts seem to follow the same somewhat stilted formula, listing the employee’s first name followed by “- Amazon FC Ambassador” and a package emoji. They also feature an Amazon logo as Twitter background and a list of prior warehouse duties and hobbies in their Twitter bios. Some Twitter users added “Amazon FC Ambassador” to their Twitter names after the accounts received publicity from TechCrunch and other news sites.
I would just like to assure everyone that we are not bots or paid. As an Amazon FC ambassador we take this seriously And I’m not holding up a script that was given to me to say, “We get paid well and are treated fairly” pic.twitter.com/0xwc0N8gNf
— Gay ????️???? – Amazon FC Ambassador (@QThePinkYoshi) August 24, 2018
The company didn’t respond to a Fast Company request for a full list of the ambassador accounts, and the accounts aren’t verified by Twitter, which makes it difficult to know for certain which accounts are genuine and which are parodies. The ambassador program seems to be in its early days, but so far seems surprisingly hamfisted for a company with Amazon’s size and overall level of sophistication.