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A street artist is using Facebook’s ads against itself

In one ad, Protest Pencil added to the “Fake news is not our friend” message, stating “it’s a great revenue source.”

A street artist is using Facebook’s ads against itself

BY Michael Grothaus0 minute read

The artist who goes by the name of Protest Pencil has been altering Facebook’s “not our friend” ads in London, reports Business Insider. The ads have appeared at bus stops for months and are Facebook’s way of addressing the fake news and data-sharing scandals that have rocked the company recently. But Protest Pencil isn’t having this PR stunt.

The artist has been altering the ads, adding or replacing text to show Facebook and its business practices in a negative light. In one ad, Protest Pencil added to the “Fake news is not our friend” message, stating “it’s a great revenue source.”

In another ad where Facebook states “Data misuse is not our friend,” the artists added “it’s out business model.”

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Facebook has yet to comment on the reinterpretation of its work.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. Michael’s current tech-focused areas of interest include AI, quantum computing, and the ways tech can improve the quality of life for the elderly and individuals with disabilities More


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