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The store opened today at Hyderabad’s HITEC City and was carefully tailored for the Indian market.

Ikea has opened its first store in India

[Photo: courtesy of Ikea]

BY Michael Grothaus

The store opened today at Hyderabad’s HITEC City and was carefully tailored for the Indian market. Within its 400,000 square feet, the Ikea store features a 1,000-seater restaurant that will sell traditional Indian foods, like samosas, in addition to Ikea staples like its meatballs, reports Quartz. As for the goods sold there, Ikea has tailored those too to fit the Indian marketplace. For example, as Indians hardly use knives to eat, cutlery sets sold at the store will only include forks and spoons. The HITECH City store is only the first of Ikea’s planned expansion into India. By 2025, the company hopes to have 25 stores in the country. Its next one will open in Mumbai in 2019.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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