Forget your commemorative keychain and keepsake snow globe, because Royal Caribbean has a new kind of souvenir for its travelers.
The cruise line spent more than a year designing and building an AI–driven tool that transforms vacation photos into an original video with matching soundtrack, which friends and family are wayyyy more likely to sit through than your annual vacation-photo slideshow.
Users can upload three photos of their choice; the AI analyzes them based on color, landscape, backdrop, emotion, body language and facial expression. SoundSeeker then turns them into a music video, complete with soundtrack and Instagram-ready shareable link. Check out an example below or play with it here, and see if you ever go back to boring old souvenir T-shirts again.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
