What: A new ad for kitchen appliance ad Teka that illustrates our emotional connection with food.
Who: Teka Group, MRN/McCann
Why we care: WARNING: This ad may cause an involuntary build-up of liquid behind your eyelids. Other side effects may include goosebumps, a feeling of something caught in your throat, and an urge to immediately call your dad. It’s a Spanish spot, but needs no translation until the Dad’s final line, “Son, tell your mom that it was delicious.” Appliances!