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Brutal PSA warns of increased domestic violence during World Cup games

Domestic violence and the World Cup are closely linked.

Brutal PSA warns of increased domestic violence during World Cup games
[Photo: RonnyK/Pixabay]
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The U.K.’s National Center for Domestic Violence has run a public service announcement campaign called “The Not-So-Beautiful Game” with brutal but striking images reminding the public that domestic violence increases during big sporting events.

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One of the most haunting images from the PSA shows a picture of a woman’s face with blood running from her nose and across her lips forming England’s St. George’s flag. The accompanying caption reads: “If England get beaten, so will she.” The haunting PSAs were created by the J. Walter Thompson London branding agency. In a press release announcing the campaign, the National Center for Domestic Violence noted:

Domestic Violence and the World Cup are closely linked, with reported incidents increasing by 26% if England plays, 38% if England loses and 11% the next day, win or lose.

Last night England lost the World Cup semi-final to Croatia 2 to 1.

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About the author

Michael Grothaus is a novelist, journalist, and former screenwriter. His debut novel EPIPHANY JONES is out now from Orenda Books. You can read more about him at MichaelGrothaus.com

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