Death-penalty protests don’t usually rise to the level of art, and commercials never do, but abeautiful new ad from Amnesty International comes awfullyclose. Wax figurines of execution devices — of guns, a noose, anelectric chair, and the like — melt under the light of the AmnestyInternational candle. “Death to the death penalty,” the tag line goes.
It’sa gorgeous, haunting remonstrance (made more so by piano music that feels so much more appropriate here than inall those gloopy NBA commercials). The figurines look likethey’re real wax, but they were actually generated almost entirely inCG. Apparently, live statues would’ve looked too much like stop-motion,meaning, we assume, they wouldn’t have melted with the fluidity thatmakes the commercial so damn eerie.
The brains behind the spot were TBWA Paris and the French digital-art collective Pleix, whose name you might recall because of their video of dogs soaring through the air in slo-mo, which has became something of a Internet sensation. Here’s the clip, in all its faintly menacing glory.
Their trademark seems to be dark and unsettling stuff: They’ve projected film ofold people’s heads attached to body-builder torsos on a medieval churchin Paris and produced a film called “Beauty kit for little girls,”complete with a breast implant demo alongside the advice, “Don’t wait for nature.” (Ah, French irony. It’s as subtle as the last open button on Bernard Henri Lévy‘s shirt.) See more of their work here.