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Zipcar Takes Its Ads to the Streets–Literally

Zipcar recently conducted a witty new ad experiment on the sidewalks of Washington, D.C.: On two of the city’s busiest corners, it installed "street scenes" depicting exactly why you’d need to sign-up for the car-sharing service. As Anthony Marinos, a D.C. region marketing manager for Zipcar,told PQ Living, "It put asmile on people’s faces." Nicely done–especially when so many corporate guerrilla campaigns end up so lame or so annoying.

couch-on-7th

Zipcar recently conducted a witty new ad experiment on the sidewalks of Washington, D.C.: On two of the city’s busiest corners, it installed “street scenes” depicting exactly why you’d need to sign-up for the car-sharing service. As Anthony Marinos, a D.C. region marketing manager for Zipcar,told PQ Living, “It put asmile on people’s faces.” Nicely done–especially when so many corporate guerrilla campaigns end up so lame or so annoying.

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About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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