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Exclusive Videos: AOL’s New Logo Comes to Life

As part of our sneak peek at the new AOL branding, Wolff Olins passed along several videos of AOL’s disappearing/reappearing logo, which they commissioned from Universal Everything.

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As part of our sneak peek at the new AOL branding, Wolff Olins passed along several videos of AOL’s disappearing/reappearing logo, which they commissioned from Universal Everything. Here are our favorites.

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The rippling, pixelated landscape reminds us of soundwaves.

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We’re digging the iconic arrow cursors-meets-The Birds.

Embrace of the low-tech includes a cardboard camera, tissue paper, and stop-motion photography (by the Brooklyn-based Ghava). Love it.

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A beautiful shout-out to consumerism. Makes us want to buy stuff on AOL.

About the author

Alissa is a design writer for publications like Fast Company, GOOD and Dwell who can most often be found in Los Angeles. She likes to walk, ride the bus, and eat gelato

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