Seeing Double: Is It DWR or Someone Else?

Design Within Reach has made its own versions of at least a dozen works by other designers, but it says they are not copies.


Ronda 116 Chair // Aldo Ciabatti

Ronda 116 Chair

Ciabatti’s stackable design is a café fixture throughout Europe, and until the fall of 2008, it was a DWR stalwart. “In good years, they sold 10,000,” says a spokesman for EMU, which makes the Ronda ($79) in Italy. DWR’s Café chair ($78) is made in China.

Sussex Credenza // Terence Woodgate

Sussex Credenza

Manufactured by the Spanish company Punt Mobles, the Sussex ($4,000) was a DWR star until it was replaced by the Dover ($4,000) in 2008. Woodgate says that the Dover is a copy. Brunner’s response: “Clearly, he didn’t invent louvers.”

Chicago 8 Box Shelves // Blu Dot

Chicago 8 Box Shelve

DWR carried the Minneapolis-based company’s Chicago 8 Box shelves ($1,799) until replacing it with its own Lacuna ($1,800). At press time, DWR was “in the process of purging” the Lacuna, says chairman Glenn Krevlin.


About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.


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