We’ll give this ad-stunt top marks for annoyance and memorability. As Wired UK reports:
The banners, measuring just a few centimetres across, seem to becausing the beleaguered flies a bit of piloting trouble. The weightkeeps the flies at a lower altitude and forces them to rest more often,which is a stroke of genius on the part of the marketing creatives: theflies end up at about eye level, and whenever a fly is forced to landand recover, the banner is clearly visible. What’s more, thezig-zagging of the fly naturally attracts the attention because of itsrapid movement.
Maybe this has wings: Imagine ads for candy, affixed to honey bees. Or ads for mosquito repellent, affixed to mosquitos.
And after that, we’ll go ahead and write some ads on the moon.