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For the Horny Teen in You: The Puma Index

A website and iphone app that shows guys and girls stripping, based on how far the Dow is falling.

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This one should do well on the trading floor: Puma, hoping to brighten any day darkened by a falling Dow, created the “Puma Index.” The iPhone app shows a stock index on the left, and, to the right, a model that strips as the numbers sink.

Ladies and gentlemen, welcome to the future of marketing: After all, why would you ever take our a traditional ad, if you could create an iPhone app for a few thousand dollars?

Puma Index
Puma Index
Puma Index
Puma Index
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About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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