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One of the World’s Best Magazine Designers Reminisces

Edward Leida, W’s design director for 20 years, recounts how he came up with some of his best work.

Edward Leida

In his 20 years as design director at W, Edward Leida has become one of the country’s most respected magazine designers–an old-school guy, who specializes in beautiful layouts and typography rather than fancy charticles.

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W just posted this video of Leida talking about how he came up with some of his most memorable spreads, and for anyone interested in graphic design, it’s a lovely little insight into what transforms type into something that grabs you:

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If you’re still curious about Leida and some of the other best magazine designers out there, check out this post.

[Via SPD]

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About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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