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Gary Hustwit’s “Objectified” [video]

Gary Hustwit’s documentary about the ubiquitous Helvetica font was an instant classic for design geeks. He’s now turned his lens on process behind product design in “Objectified.” Above is the just-released trailer.

Gary Hustwit’s documentary about the ubiquitous Helvetica font was an instant classic for design geeks. He’s now turned his lens on process behind product design in “Objectified.” Above is the just-released trailer. In the film, Hustwit interviews some of the world’s best designers, including Jonathan Ive, Apple’s design demi-god; Naoto Fukasawa, whose brilliantly simple and clean works, like the CD-player he did for Muji, have become nearly synonomous with Japanese haute design; as well as the big-wigs at IDEO and Smart Design (which is best-known for designing OXO kitchen tools). The film gets its world-premier in March, at an event TBD.

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About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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