London is dizzyingly complex, so maps are a must even for locals. Usually, they’re clunky mini books. But the Map Squared solves that problem ingeniously.
Each sector of the map can be unfolded, for a zoomed-in detail:
The folding technique is apparently patented and available for licensing–the applications would obviously be vast. Wonder if you’ll see this everywhere one day?
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Probably the cleverest map we’ve seen since this one. All of which just serves as a reminder: Amazing interaction design needed be complex. I doesn’t even need to be high-tech. And in retrospect, it’s probably stunningly obvious–Which is the mark of any great design.