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A Very Low-Tech Zoomable Map

Who needs smartphone apps when you’ve got a lot of ingenuity and some paper?

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London

London is dizzyingly complex, so maps are a must even for locals. Usually, they’re clunky mini books. But the Map Squared solves that problem ingeniously.

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Each sector of the map can be unfolded, for a zoomed-in detail:

Zoomable Map

The folding technique is apparently patented and available for licensing–the applications would obviously be vast. Wonder if you’ll see this everywhere one day?

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Probably the cleverest map we’ve seen since this one. All of which just serves as a reminder: Amazing interaction design needed be complex. I doesn’t even need to be high-tech. And in retrospect, it’s probably stunningly obvious–Which is the mark of any great design.

[Coudal via Oh Gizmo!]

About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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