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Video: Just Watch These Crazy Holographic Drums

Ad-director Chris Cairns commissions turntables and drumkits topped with holograms, to create a hallucinatory live performance for the Scratch Perverts.

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Recently, acclaimed commercial director Chris Cairns produced a wacky short film featuring the Scratch Perverts called “Neurosonics Audiomedical Labs Inc.” (Embedded below.) When it came to translate that film into a live performance, he didn’t skimp. To recreate the rotating heads of the previous film, he commissioned a bunch of engineers to create drumkits and turntables topped with HOLOGRAPHIC HEADS. It’s a bizarre effect–just watch the video above. (The sounds produced by the instruments were produced by Beardyman, a beatboxer.)

[Via Limited Hype]

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About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

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