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It’s Like A Lego Kit, In VR

Google wants to get more people building in VR–and to do so, it’s turning to a tried-and-true approach from the real world.

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Google Blocks is one of the best apps you’ve probably never heard of.

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It’s a VR model builder that allows you to create 3D shapes with your hands. The project’s ultimate goal is to create a massive, shared database of ready-to-use 3D objects for games, apps, websites, or whatever else you might like. But first, Google has to actually get enough people building.

Now, a fan is running a supportive program. A Google Blocks build kit is providing the same kit of roughly 100 robotic shapes including treads, wires, and antennas, and challenging them to build a robot of their choice from the pile of parts. It’s basically like handing the world a VR Lego kit and telling them to go for it.

Now keep in mind, the prize is a random drawing for a $50 gift certificate–which makes this project more of a way to burn a lunch hour rather than something worthy of precious billable daylight. But it just sounds like a fun way to get people building things inside VR, and maybe a good way to get some of us started.

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Update: An earlier version of this post said that Google was running this contest. In reality, it’s actually a fan-funded project that some in Google were sharing.

About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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