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What Does Helvetica Taste Like? Finally, We Know

The typeface everyone loves–or loves to hate–is now a coffee.

What Does Helvetica Taste Like? Finally, We Know

Helvetica. It’s the most famous typeface of all time, used in public transportation systems around the globe. It’s renowned for its streamlined design, meant to render information as clearly and neutrally as possible.

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Okay, okay, but how does Helvetica taste?

Now we know. Because our favorite freeze-dried, artisanal coffee brand Sudden sent us a sample of its new Helvetica blend. Here’s what we found out.

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About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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