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Is it helpful to your job search to rank highly in a resume search? It should be, since only about 2-3% of resumes sent through job boards are actually read by humans.

It's frustrating, isn't it? Many take it personally, getting angry or depressed.

But it's also your best weapon to landing interviews…


Computerized pre-screens are a necessary result of the number of resumes that CareerBuilder and other job sites flood companies with. But pre-screens give you a job seeker a HUGE opportunity to stand out from the crowd, if you know how to "rig" your resume.

So how can you get an Unfair Advantage? Do the same thing that SEO experts do to websites – game your resume to show up near the top of searches. It's a technique called Resume Search Optimization, and the idea is simple.

Use the same words as the job description. Sounds simple, doesn't it? But you'd be amazed at how few job seekers use this simple method. It pretty much like when you figured out in High School that the more of the teachers vocabulary words you used in your papers and essays, the higher your grade was.

Why do so few job seekers use Resume Search Optimization? There's a few reasons:

- Takes time – To use Resume Search optimization effectively, every resume must be customized

- Contrary to what you were taught – Still today, colleges, including the nation’s top universities, still teach career skills and resume writing the same way they did 30, 40 , 50 years ago (Static resume, general skills, printed on paper, customized cover letter)

- Misinformation – Many job seekers feel they ARE using Resume Search Optimization, by customizing their cover letters. What these career changers don't realize is that computerized pre-screening strips your cover letter, and discards it. Recruiters rarely see your cover letter, and they aren't included in resume searches.

Try Resume Search Optimization with the next 10 resumes you send. Make your resume detailed, and make sure to use the employer’s words.

If you’d like more information, a free 30 minute resume consultation, or some advice about your career transition, just email your resume to reCareered at, and we'll schedule a time to talk.


Phil Rosenberg
President, reCareered & Rainmakers Global