Today AMD made official its line of “Puma” notebook processors, which are AMD Turion X2 Ultra dual-core mobile processors with ATI Radeon HD 3000 graphics baked in. That’s a mouthful, sure, but it translates into a consumer-grade laptop chip that will compete with Intel’s delayed Centrino 2 chip, and AMD says it’s making deals with a whole bunch of notebook makers: Acer, Asus, Clevo, Fujitsu, Fujitsu Siemens Computers, HP, MSI, NEC and Toshiba, to name a few. While the chips are aimed primarily at consumers, AMD also notes in their press release that the chip will be an anchor to their business-oriented offerings as well.
Making a big to-do over the integrated Radeon graphics, AMD asserts that it’s taking advantage of a new, “historic market shift” occuring in the mobile computing sector. That shift: towards do-it-all notebooks that are powerhouses of entertainment and graphics processing, but don’t neccessarily tip the scales at desktop-replacement weight. In something of a backhanded compliment to Microsoft, they note one such “graphically intensive” task as the use of Windows Vista, the slick UI of which has been criticized as a hog of processor power.