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  • 05.29.08

Is Print Dead?

Is Print Dead? How Digital Media is Changing the Face of Publishing Mobile phone. Audiobook. Ereader. Social Media. Widget. What do these all have in common? Each of these forms of digital media, and the rate of consumer adoption of them, are rapidly changing the way publishers do business. Print isn’t yet dead, but it’s definitely in need of a transplant. This presentation explores successful convergence strategies for print media — the stuff that can get it back on track — while also glancing into the future of what publishing could ultimately become.

Is Print Dead? How Digital Media is Changing the Face of Publishing

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Mobile phone. Audiobook. Ereader. Social Media. Widget. What do these all have in common? Each of these forms of digital media, and the rate of consumer adoption of them, are rapidly changing the way publishers do business. Print isn’t yet dead, but it’s definitely in need of a transplant. This presentation explores successful convergence strategies for print media — the stuff that can get it back on track — while also glancing into the future of what publishing could ultimately become.

Below, I’m sharing the slideshow from a talk I gave on the future of print at WebVisions in Portland.

(The original inspiration for this talk came from a piece I’d written for New York Press in July 2006 — “The Changing Face of Publishing.”)

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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