1. Broadband Inadequacy
A lot of guys don't even know they have connectile dysfunction, but you can tell when someone has been cured because they've got a little extra broadband in their browser. Right,
2. Wedgie Worries
Sometimes your underwear rides up. It happens. Go to the bathroom and fix it. For Hanes, though, a wedgie is an opportunity to market a new pair of panties — by making women feel bad about what's inevitable when you wear clothes and walk around.
Campbell's latest V8 Juice campaign demonizes a series of doofuses who do things like pick tomatoes off sandwiches. They then get smacked around — even by the family dog — for not realizing that they could be drinking their veggies. Campbell's thinks you're dumber than a golden retriever, discerning eater. Don't screw it up by drinking from the ketchup bottle.
A version of this article appeared in the June 2008 issue of Fast Company magazine.