The marketplace is buzzing with the new way of solving problems.
Though is hasn’t been posted at Dictionary.com or Webster.com (yet) “Socialutions” is defined as people,
communities and organizations leveraging technology to interact with
people for the purpose of solving problems; the act of working together
with others to create new solutions to old paradigms of communications
and interaction without boundaries and with limitless reach.
irony of starting with a definition lies in our use of contemporary
tools. In order to provide an easy way to use their product for more
searches, Google has a relatively simple code that allows us to type in
“define: the word you want to define.” So I typed in “define:
socialutions.” Though this may change by the time you read this, here’s what I got.
Note that Google, as they often do, tries to be helpful when they find nothing based on your typing . . . and they relate socialutions with associations!
So how is Associations defined? Dictionary.com
has a head start on this one, where they have the definition as: An
organized body of people who have an interest, activity, or purpose in
common. Coincidentally, that’s exactly what it
will take to implement solutions . . . an organized body who have
interests and purposes in common.
Does that define today’s organizations?
In the proposed definition, we identify the need for organizations working together with others to create new solutions. What could possibly stop this from happening?
agendas, political grievances, a lack of agreement . . . all wrapped up
in the culture of the organization, that’s what!
is the culture a problem when it comes to implementing socialutions?
Inherent in the suggestion that a solution is in order is the
implication that there is a problem. Most of us, organizational
leadership included, want to hear anything but that. The existence of a
problem rarely means that everything has been
done well. It often means someone has missed something, and that
someone may be us or someone who works for us. Usually, problems mean
added costs, and that can’t be good.
But socialutions doesn’t need to indicate the existence of a problem. It can be used to define a paradigm. The suggested paradigm is one of problem solving and finding innovative solutions through social exchanges. Many leaders understand the problem solving part, it’s the innovation part there’s difficulty with. As has been noted already, the paradigm means: Engaging the
organization’s employees, customers and suppliers for innovation,
problem solving and breakthrough ideas, changing the marketing focus,
removing barriers, and leveraging technology and social media to
increase response time by listening and learning. The end result can only be a changed paradigm, with a cultural transformation where everyone is engaged.
So, look around your organization . . . envision a Corporate Solution!
What do you think?