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Where’s the Beef? Jumpstarting Your Next Viral Marketing Campaign

I grew up in a viral era. I was born the same year the advertising jingle “I’d like to buy the world a Coke and keep it company” was reworked into a top ten pop song. Years later, my room was decorated with posters of Spuds MacKenzie – the Bull Terrier made famous in Bud Light television commercials – and Max Headroom, spokesperson for New Coke. Max fared quite a bit better than the ill-fated product he hocked as he scored a lead role on an NBC television series that lasted a few years.

About the author

Hi! I am the president and CEO of Strategic Communications Group, the only public relations consultancy of its size with an extensive track record helping the world's largest and fastest growing technology, software, telecom and healthcare organizations achieve measurable return from social media marketing programs.

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