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  • 04.18.08

‘StarBUCKS’ Status | The cost of Cool.

‘StarBUCKS’ Status. What is the cost of cool? And are you willing to pay the price? I got the inspiration for this blog in the Minneapolis airport this weekend. As I went from gate F14 to A6 I saw ‘StarBUCKS.’ I stopped to get my usual White Chocolate Mocha Grande with caramel drizzled on top.

‘StarBUCKS’ Status. What is the cost of cool? And are you willing to pay the price?
I got the inspiration for this blog in the Minneapolis airport this
weekend. As I went from gate F14 to A6 I saw ‘StarBUCKS.’ I stopped to
get my usual White Chocolate Mocha Grande
with caramel drizzled on top. I wasn’t craving caffeine or necessarily
had a taste for coffee, but I saw the sign and immediately got in line.

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