Yesterday, I wrote about making your emails personal.
Today, I’ll write about increasing your open rate and click-throughs by
making your emails targeted and relevant. And don’t forget to subscribe so you don’t miss the final post in the series about email design.
To make your emails targeted and relevant, you need to know a little
about your audience. Commonly though, marketers only ask for an email
address to activate a new subscriber to a list (this is a good
strategy, but I’ll save that for another blog post). But there are
other ways to get more information from your list.