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  • 12.19.07

Mattel’s Easy For Me 1-2-3 Barbie

Toy packaging is frustrating to open, wasteful, and bad for the environment. How Mattel’s designers and engineers worked to free Barbie from her shackles.

Toy packaging is frustrating to open, wasteful, and bad for the environment. How Mattel’s designers and engineers worked to free Barbie from her shackles.

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