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  • 12.19.07

Knowing When It’s Time For A Packaging Makeover

Product packaging is no insignificant part of the branding process — in a market based on consumer choice it can be crucial. Packaging is the first thing a customer interacts with: it can get a terrible product noticed or can sink a great one; it can make or break a sale. In recent years, a number of companies have engaged design firms to revamp their image, largely through redesigning their packaging in light of new and more ambitious goals. Here’s an exclusive look at some of the world’s most prominent brands that have recently been reinvigorated by successful packaging makeovers.

Product packaging is no insignificant part of the branding process — in a market based on consumer choice it can be crucial. Packaging is the first thing a customer interacts with: it can get a terrible product noticed or can sink a great one; it can make or break a sale. In recent years, a number of companies have engaged design firms to revamp their image, largely through redesigning their packaging in light of new and more ambitious goals. Here’s an exclusive look at some of the world’s most prominent brands that have recently been reinvigorated by successful packaging makeovers.

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