advertisement
advertisement

2005 Masters of Design

Claudia Kotchka, a VP at Procter & Gamble, shocked the system by hiring dozens of designers and planting them in every business unit, making products more design driven. She also created the P&G Design Board, an advisory board that includes GM’s Bob Lutz and Old Navy’s design head Ivy Ross. The board meets every four months to go over new product concepts.FCS